Our unified processes (listed to the left) provide an indispensable methodology to maximizing sales on an eCommerce site.

ICS has invested substantial efforts to bind these powerful tools into a cohesive system that will become your edge in dominating the Internet sales marketplace.

Our engagements begin by analyzing every aspect of your eCommerce site. We examine in detail and evaluate your customer's shopping experience. We track their arrival and follow the click-stream through to the checkout. We consider site appearance, user experience, intuitiveness of site navigation, and page load speeds. We check your competition to see how your site measures up. We investigate link popularity and the neighborhood in which your domain is most often found, After this and more, we recommend steps to make the site perform as effectively as possible before we begin driving qualified traffic to your landing pages.

We will prepare a plan based upon best practices, experience, and your unique and specific goals on the Internet. It will include keyword and key phrase identification. It will include page optimization for natural placement on the major search engines. We may recommend a search engine marketing campaign for paid placement to bring immediate results and produce data pointing to even better keyword identification. We will tell you how web analytics work and why they are critical to the analyze-respond-analyze process.

When we study your industry, products and services, we'll be mindful of your budget. We may add recommendations for link building using paid links, blogging, newsletters, and coordination with other campaigns you may be running in traditional media. We'll consider Affiliate Marketing in the context of your brands and margins. Together, we'll look at the whole picture.

We will discuss with you how best to continue beyond our intense marketing effort and take full advantage of the momentum we will build. We will train your staff to do as much or as little of the work going forward as you wish.

More information follows below, but we can sum it up: We will use leading edge technology and a close professional relationship with you to build and maintain success on the Internet. Check us out. Give us a call. You will not find a Group more dedicated or more capable of meeting goals with your eCommerce site.